Score each area from 0 to 3: 0 = missing, 1 = weak, 2 = functional, 3 = strong. Work on the lowest high impact area first.
Six part visibility scorecard
Clarity: can a new visitor quickly understand what you do, who it is for, and where you operate?
Website: are core pages useful, fast, mobile friendly, accessible, and easy to navigate?
Search: can Google index the right pages, and does each important service have a clear destination?
Local presence: is your Google Business Profile complete, accurate, active, and supported by genuine reviews?
Authority: do you show real experience, examples, credentials, authorship, and relevant third party mentions?
Conversion: are contact paths obvious, trustworthy, measurable, and working?
Consistency: do business names, services, locations, and contact details match across the web?
Learning loop: do you review search, profile, and conversion data on a regular schedule?
NEXT STEP
Put it to work
Total the score, but do not chase a perfect number. Choose one weakness that affects customers and improve it this month.