Ask shortly after a positive outcome, make the process easy, and never pressure someone to leave a positive review.
Review request templates
Text message: Hi [Name], thank you for choosing [Business]. If you have a minute, would you share an honest review of your experience? It helps other local customers know what to expect: [review link]
Email: Subject: How did we do? Hi [Name], thanks again for trusting us with [service]. We would appreciate your honest feedback. You can leave a quick review here: [review link]. Thank you, [Name].
In person follow up: I’m glad we could help. I’ll send you a short review link, honest feedback is always appreciated.
After praise: Thank you, that means a lot. Would you be comfortable sharing that experience in a Google review? Here’s the direct link: [review link]
Gentle reminder: Hi [Name], just a quick follow up in case the review link got buried. No pressure, but your feedback would be appreciated: [review link]
Reply to a positive review: Thank you, [Name]. We’re glad [specific detail] went well and appreciate you taking the time to share it.
Reply to a critical review: Thank you for the feedback. We’re sorry the experience did not meet expectations. Please contact us at [contact] so we can understand what happened and work toward a resolution.
NEXT STEP
Put it to work
Use one direct review link, ask every eligible customer consistently, and treat critical feedback as information, not a public argument.